profile

The Vault Virtual Agency

Weekly emails with bite sized content on Leveraging LinkedIn, marketing strategies, online visibility, & tools all so your expertise can be monetised šŸ’° (Psst...LinkedIn Toolkit Ladies you can access the back catalog of Toolkits šŸ› ļø below!)

Subscribe to get all my latest posts

Struggling to create content consistently?

Hey Reader If showing up online feels harder than it should…If you’re stuck in that ā€œWhat do I even post?ā€ loop…Or if you’re just tired of feeling behind— This episode is for you. šŸŽ™ļø In today’s USP Podcast, I’m sharing 5 practical content creation tips to help you get ideas flowing again—without burning out, posting daily, or trying to sound like someone you’re not. Here’s what I cover: āœ” How to turn everyday moments into content āœ” The right way to use Stories for insight āœ” Where to find...
READ POST

Quick one...

Are we connected on TikTok? No well lets make that happen... I have been hanging out over there recently and dropping some value bombs in my posts, stories and live sessions... šŸ‘†šŸ¾ Click to connect Follow and engage...I'm dedicated to giving value at every touch point; so I hope to see you over there... Head there now Love and Blessings! šŸ«¶šŸ¾ Chelena - The LinkedIn Lady
READ POST

Are you using LinkedIn’s most powerful (free) feature?

Hey Reader There’s one feature on LinkedIn that builds trust, keeps you top of mind, and delivers directly to your audience’s inbox—even when they’re not online. And most people aren’t using it. šŸ“§ I’m talking about LinkedIn newsletters. In today’s episode of The USP Podcast, I’m breaking down: āœ” Why newsletters are a game-changer for credibility + visibility āœ” How they support soft selling without being pushy āœ” What to do after you hit publish (hello, repurposing!) āœ” How to use them to lead...
READ POST

Are you hiding behind your company page?

Hey Reader If you’ve ever wondered whether your LinkedIn company page is worth the effort… this one’s for you. In The USP Podcast today I’m breaking down: āœ”ļø What your company page is really for āœ”ļø When it actually matters āœ”ļø And why your personal profile is doing all the heavy lifting If you want your LinkedIn presence to reflect your expertise—and attract better-fit clients—this is a must-listen. šŸŽ§ Listen here Be sure to grab the free checklist in the show notes and let me know how this...
READ POST

Beyond the pitch...

Hey Reader This morning, I shared a post on LinkedIn about a shift that’s helping more Gen X women attract high-value clients—without constantly promoting themselves. It’s about moving from ā€œHere’s what I offerā€ to ā€œHere’s how I can help—right now.ā€ If you haven’t seen the post yet, you'll wanna šŸ‘‰šŸ¾ take a look here But since you’re on my email list, I wanted to go deeper and give you more than a scroll-by moment...I want you to walk away from this email with clear ways to show up smarter—not...
READ POST

What most people get wrong about LinkedIn...

Hey Reader Here’s something I wish more women in business knew: LinkedIn isn’t just about visibility. It’s about clarity. The clearer you are on: - Who you help - What you offer - And how you solve a problem …the less you need to be online all the time. What burns people out isn’t LinkedIn itself.It’s the guessing.What to post, how often, how to turn content into clients. When we remove the guesswork— And replace it with clear messaging, a simple system, and a plan you can stick to—...
READ POST

What 5 months of full-time entrepreneurship has taught me

Hey Reader Let me be honest with you… The last 5 months of being fully self-employed have been eye-opening. Yes, I’ve done work I absolutely love. I’ve supported amazing clients, built powerful systems, and helped women get clarity and structure in their business. But it hasn’t all been laptops-on-the-beach and six-figure launches. It’s looked more like 5am-to-midnight days, marketing myself non-stop, and having honest conversations with my acountant about how my biggest business expenses...
READ POST

LinkedIn’s Video Feed is Gone…

Hey Reader You might have noticed something missing on LinkedIn last week…The video feed on mobile has disappeared. LinkedIn is testing new ways to show video content...They want to see what works best for the platform. But don’t worry — it looks like the video feed will return soon. Sis! Why does this matter for you? Video is one of the fastest ways to get seen on LinkedIn.In fact, video views on LinkedIn are up by 36% in the last year...And my clients and I have experienced the benefits of...
READ POST

1 way to generate leads on LinkedIn...

Hey Reader Did you miss the masterclass I did on Newsletters recently??? In it I shared: 1ļøāƒ£ Newsletters attract qualified leads—people actively searching for your expertise2ļøāƒ£ They help you build trust and authority by consistently adding value3ļøāƒ£ When done right, they convert subscribers into clients—without feeling salesyThe feedback has been šŸ”„ — women left with clarity, confidence, and a plan to start using newsletters to grow their business. Don't worry if you didn't attend live you can...
READ POST